Press Release – November 2014
As part of Cadbury’s and Idomoo’s partnership I explained how it would benefit the Cadbury brand in the official launch press release.
Below is a small snippet from the press release:
Cadbury used Idomoo’s Automated Social Campaigns to promote its gift offering, Cadbury Glow. Consumers can add a personal touch by creating an Idomoo personalized video for recipients that incorporates Facebook photographs. Givers visit the Cadbury Glow site www.CadburyGlow.com , connect with Facebook, and provide the recipient and occasion details.
“For a brand like Cadbury, which has an emotional, approachable and warm relationship with consumers, we saw a clear opportunity to partner closely with Idomoo by offering thoughtful givers a truly personalized gift that they can give their nearest and dearest,” said Gil Horsky, Senior Innovation Manager, Mondelez International.
The full press release can be found on the PR News Wire website.