News Story – Early January 2015
As part of Cadbury’s and Idomoo’s partnership I explained how it would benefit the Cadbury brand in the official launch press release – the release was picked up by CPG Matters, a twice-monthly e-zine designed to help makers of consumer packaged goods build brands through retail.
Below is a snippet:
Emotional connection based on personalized video is the focus of multichannel campaigns for Cadbury Chocolate from Mondelēz International. The program expands the mix of customer engagement paths by allowing the brand to build personalized video campaigns based on a customer’s own social data – that is, a Facebook profile – so campaigns are more personal, engaging and emotional.