At Brand Packaging’s Packaging Sells Conference 2017 in Chicago, Horsky discusses the four big snacking trends happening right now.
Mission Nutrition: Yes, believe it or not, snacks are getting healthier. “Consumers are more conscious about the snack choices they make,” Horsky says, because of things like food allergies, obesity and diabetes.
Snacks used to be a guilty pleasure; but more and more, people “expect food manufacturers to be part of the solution, and not the problem, in helping them meet their health and wellness objectives.” Horsky notes.
Instant Everywhere: The pace of modern life is fuelling a need for “short-cut solutions,” Horsky says, which has fueled new packaging innovations to make it easier for people to snack on-the-go like never before. “Instant and affordable” is the goal.
Horsky speaking at Packaging That Sells Conference
Pure Pleasure: What could be better than unwinding after a long day with a glass of wine and some chocolate? Horsky says plenty. That moment, he argues, is a true “experience,” and some manufacturers who get it are creating beautiful packaging so all the senses contribute to the moment. A “pure pleasure” experience, he calls it. Research tells us that certain snacks can provide an intense moment of relaxation, so expect even more pleasure woven into certain snacks.
Social Snacks: Snacking now often replaces meals, especially with younger consumers, who see it as a social activity. So snack makers are tapping into things like advances in digital and 3D printing for innovations such as personalized packaging.
Horsky mentions Oreo customized Colorfilled packs, which allow consumers to go online and order personalized packaging for Oreo cookies that can be sent as a gift to “share with their friends and family.”
Horsky, a global brand and packaging expert, spoke on these trends and their implications for packaging designers in his keynote presentation “Packaging-First Innovation” at the Drake Hotel in Chicago last month.
Gil Horsky is a Global Innovation Platform lead at Mondelēz International, the world’s biggest snacking company. His passion is growing brands and creating innovative products that will delight consumers around the globe. Throughout his career, Horsky has had the privilege to work on some of the most iconic global brands: Milka, Cadbury, Toblerone, Pepsi, Quaker Oats & Tropicana