Clayton Christensen’s Competing Against Luck – Book Review
In his latest book Prof. Clayton Christensen asks; why do products fall short? Christensen asserts that this occurs when companies place too much focus on a product’s features, rather than …
Horsky: four snacking trends changing how we eat
At Brand Packaging’s Packaging Sells Conference 2017 in Chicago, Gil Horsky discusses the four big snacking trends happening right now. Mission Nutrition: Yes, believe it or not, snacks are getting …
On cultured meat and how long it will take to bring to market
The UN’s Food and Agriculture Organization estimates that animal agriculture contributes to around 15% of greenhouse gas emissions of which 60% comes from the consumption of cow products. And with …
Horsky: Israel is a “World-Leader in Food Technology”
Speaking at this year’s DLD (Digital Life Deisgn) Conference Gil Horsky, Innovation Executive at Mondelēz, explained why Israel is a world leader in the food technology sector. Horksy, part of the FoodTech …
Horsky: The Galilee can become a Global FoodTech Hub
Gil Horsky will speak at the “Health meeting Technology” conference , at the Tel Hai College in the Galilee that is located in Northern part of Israel, on June 12th. Horsky …
Gil Horsky’s Presentation in FoodVision
Gil Horsky spoke at FoodVision in London on March 2nd about the topic of “Small snack, big ask. What consumers want from the snacks sector”. Parts of Horsky’s presentation were covered …
Horsky lecture in the “Rethinking Food” conference
Gil Horsky had a lecture in the “Rethinking Food” conference of the Israel Export Institute on March 26th in Tel-Aviv. The conference focused on the future of food innovation and …
How Brands Grow 2.0 by Gil Horsky
Brand Quarterly featured Gil Horsky’s article on the topic of How Brands Grow and the impact it had so far on the FMCG industry When I started my career in marketing in …
Horsky on GloCal Packaging: balancing global scale with local relevance
Packaging Strategies featured Gil Horsky’s article on the topic of how to balance the desire for global scale and consistency, with the need for local relevance. Below are excerpts from the …
Horsky with 3 tips to successful package premiumization for your brand
Packaging Digest published an article Gil Horsky wrote for them. In this article Horsky discusses how to premiumize a brand’s packaging and provides 3 essential steps for successfully doing that Below is …