Packaging Digest published an article Gil Horsky wrote for them. In this article Horsky discusses how to premiumize a brand’s packaging and provides 3 essential steps for successfully doing that Below is …
With the holiday season just around the corner we will all be hoping that our gift choices for our nearest and dearest are right on point. Gil Horsky is a …
In this article, published in FoodBev, Horsky discuss the future of personalisation and customisation on product packaging Below is a snippet: The fast technological evolution of digital printing algorithms that …
Press Release – November 2014 As part of Cadbury’s and Idomoo’s partnership I explained how it would benefit the Cadbury brand in the official launch press release. Below is a small …
In this post I review Professor Byron Sharp’s latest book: How Brands Grow (HBG). Prof. Sharp wrote this in collaboration with colleagues at the Ehrenberg-Bass Institute at the University of South …