How Brands Grow 2.0 by Gil Horsky
Brand Quarterly featured Gil Horsky’s article on the topic of How Brands Grow and the impact it had so far on the FMCG industry When I started my career in marketing in …
Personal Blog
Get ready for bespoke snacking experiences on a mass scale -Food Navigator interview with Horsky
Food Navigator USA interviewed Gil Horsky on food trends and snacking experiences that will shape up the industry. Snacking is about to get personal with food manufacturers using technologies such as visual …
Horsky on GloCal Packaging: balancing global scale with local relevance
Packaging Strategies featured Gil Horsky’s article on the topic of how to balance the desire for global scale and consistency, with the need for local relevance. Below are excerpts from the …
How premium packaging can unleash shelf appeal – Gil Horsky Interviewed by FoodDIVE
FoodDive discused the topic of premium packaging, which was covered in the previous post Below is a snippet from the article: “Design plays a major role in creating a premium image, probably the …
Horsky with 3 tips to successful package premiumization for your brand
Packaging Digest published an article Gil Horsky wrote for them. In this article Horsky discusses how to premiumize a brand’s packaging and provides 3 essential steps for successfully doing that Below is …
Gil Horsky “Chocolate Gifting Expert” is Sharing Thoughts on ‘Just-Right’ Gift Ideas
With the holiday season just around the corner we will all be hoping that our gift choices for our nearest and dearest are right on point. Gil Horsky is a …
How Manufacturers are Personalizing and Customizing Their Products – Gil Horsky
FoodDIVE covered Gil Horsky’s article published in FoodBev. In this article the future of personalisation and customisation on product packaging is discussed and its implications on the FMCG industry Below is …
The Future of Personalisation and Customisation – by Gil Horsky
In this article, published in FoodBev, Horsky discuss the future of personalisation and customisation on product packaging Below is a snippet: The fast technological evolution of digital printing algorithms that …
Mondelēz Leverages Personalized Video To Boost Cadbury Chocolate – News Story
News Story – Early January 2015 As part of Cadbury’s and Idomoo’s partnership I explained how it would benefit the Cadbury brand in the official launch press release – the …
Packaging Digest interview – Gil Horsky
Back in 2014, Kari Embree from Packaging Digest interviewed Gil Horsky about Mondelez International’s Cadbury Glow packaging. Below is a small snippet from the interview: The premier gifting brand Cadbury …