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Tag: Premiumization

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Interviews

How premium packaging can unleash shelf appeal – Gil Horsky Interviewed by FoodDIVE

FoodDive discused the topic of premium packaging, which was covered in the previous post  Below is a snippet from the article: “Design plays a major role in creating a premium image, probably the …

Cadbury Glow - Gil Horsky
Article

Horsky with 3 tips to successful package premiumization for your brand

Packaging Digest published an article Gil Horsky wrote for them. In this article Horsky discusses  how to premiumize a brand’s packaging and provides 3 essential steps for successfully doing that Below is …

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Copyright © 2012 Gil Horsky All the content published and opinions shared on this personal blog site are only the views of Gil Horsky and are not the views of his employers and/or any organisations that he may be associated with, or was, or will be. The info contained in this site is served "as is" basis and Gil Horsky assumes no responsibility or liability for any unintentional errors in it. – OnePress theme by FameThemes